Make the marinade: In a medium bowl, whisk together honey, Worcestershire sauce, olive oil, apple cider vinegar, soy sauce, garlic, jalapeño, red pepper flakes, smoked paprika, salt, and black pepper. Taste and adjust seasoning if needed.
Marinate the steaks: Pat steaks dry and place in a zip-top bag or shallow dish. Pour marinade over, coating evenly. Refrigerate for 1–8 hours, flipping halfway through. Bring steaks to room temperature 20–30 minutes before cooking.
Cook the steaks: Preheat a grill to 450–500°F or heat a cast-iron skillet over medium-high with a drizzle of oil. Grill steaks 3–5 minutes per side, or sear in the pan 2–3 minutes per side, until internal temperature reaches 130°F for medium-rare or 140°F for medium. Brush with leftover marinade during the last minute for a glaze.
Rest and serve: Remove steaks, rest 5 minutes, then slice against the grain.
Optional Glaze: Melt butter in a small skillet, stir in honey and jalapeño, then brush over hot steaks just before serving.